Ho Chi Minh City, Vietnam, November 22, 2016 – DKSH Business Unit Consumer Goods, Asia’s leading Market Expansion Services provider for Fast Moving Consumer Goods, has expanded its service portfolio by now also offering field marketing services in the growing modern trade channels including supermarkets and hypermarkets. Starting in Ho Chi Minh City, the new service is planned for national rollout in the near future. DKSH has offered field marketing in the traditional trade channels in Vietnam for some time now.

As an extension of DKSH’s comprehensive portfolio of services, DKSH Smollan Field Marketing (DSFM), a joint venture between DKSH and retail solutions company Smollan, is responsible for delivering advanced field marketing services. Beyond order facilitation and merchandising, field marketing activities include shopper engagement and activation services such as in-store and outdoor sampling, push-sales promoters, product detailing, event management and visual designs. DSFM’s field marketers are supported by the mobile SMART technology giving clients and customers access to near real-time data insights.

“While traditional trade continues to play an important role in Vietnam, consumers are also increasingly shopping in modern trade outlets. Expanding our field marketing services into modern trade channels is part of DKSH’s ongoing efforts to service excellence. Our clients and customers will greatly benefit from a well-trained field marketing team that is dedicated to driving sales,” said Dennis Foo, Vice President, Business Unit Consumer Goods, DKSH Vietnam.