Emmi AG
 

Media release
 

 

Emmi Yum!
 

As light as 99 balloons!

 
 

Lucerne, 18 April 2017 – Yogurt is increasingly enjoyed in Switzerland not just for break-fast but also as a popular dessert in the evening. Above all, yogurt enjoyed as a dessert needs to taste great. And since this is not only a question of flavour but also texture, Emmi has developed a light and airy, fruity yogurt mousse: Emmi Yum is available now from Swiss retailers in three varieties – strawberry and rhubarb, mango, and peach.

 
 

Yogurt is part of Switzerland’s culinary culture. On average, the Swiss reach for a yogurt around 85 times each year. Aside from consumers’ personal preferences, it is also interesting to find out why they eat yogurt. For many, yogurt is considered a healthy or practical snack. But yogurt is clearly also seen as an alternative to other possible desserts.

 

 

The search for the perfect yogurt dessert

 

Those enjoying yogurt for breakfast primarily want something healthy, while those having it as a dessert in the evening prefer to reach for something a little more indulgent. This type of yogurt should taste great – and if it’s natural and healthy at the same time, then all the better. Suitably inspired, Emmi developed a range of yogurt-as-dessert concepts, which were tested by con-sumers. It emerged that not only flavour but also texture is important. The yogurt mousse with real fruit pieces came out on top according to testers.

 

 

Women reach for fruit yogurts

 

Since women in particular tend to reach for yogurts as a dessert, Emmi took their preferences into account when it came to the range of flavours too. Our female consumers opted for straw-berry and rhubarb, mango, and peach.

Emmi Yum has been available from Swiss retailers since the end of March.

 

 

 

About the product

 

Ingredients

Lactose-free yogurt made from pasteurised milk, water, fruit (15 %), sugar, modified starches, gelatine, emulsifying agent, lemon juice concentrate, flavourings, thickening agent.

 

Nutritional information

Energy: 400 – 420 kJ (95 – 99 kcal)

Fat: 2.5 g

   - of which saturated fats: 1.5 g

Carbohydrates: 13 – 14 g

   - of which sugar: 12 g

Protein: 4.5 g

Salt: 0.08 g
 

 

Contact

 

Sibylle Umiker, Head of Media Relations T +41 58 227 50 66, E-mail: media@emmi.com  
 

 

Downloadable content and further information

 
Yum! website
Packshots
 

 

 

About Emmi

Emmi is the leading Swiss milk processor and one of the most innovative premium dairies in Europe. In Switzerland, the company focuses on the development, production and marketing of a full range of dairy and fresh products as well as the production, ageing and trade of primarily Swiss cheeses. Outside Switzerland, Emmi concentrates on brand concepts and specialities in established European and North American markets, and increasingly in emerging markets outside of Europe. The primary focus in fresh prod-ucts is on lifestyle, convenience and health products. In the cheese business, Emmi positions itself as the leading company world-wide for Swiss cheese. Emmi’s customers are the retail trade, the hospitality and food service sector and the food industry. 

In Switzerland, the Emmi Group includes around 25 production sites of every size. Abroad, Emmi and its subsidiaries have a pres-ence in 13 countries, seven of which have production facilities. Emmi exports products from Switzerland to around 60 countries. 

In 2016, Emmi posted net sales of CHF 3,259 million and a net profit of CHF 140 million. The company employs nearly 5,800 staff (full-time equivalents), of which 3,000 in Switzerland.