[Emmi] No time for breakfast today?

Emmi AG

Product information

Emmi mymuesli

No time for breakfast today?

Lucerne, 29 May 2018 – Fewer and fewer people take the time to have breakfast at home. Healthy, delicious, practical snacks are therefore becoming increasingly important. Bread and jam, which is still popular in Switzerland, struggles in this respect – but dairy products enriched with muesli do well. The experts in these areas – mymuesli and Emmi – have therefore joined forces and developed four products together. What they all have in common is that they not only taste great but also contain only organic ingredients and are low in sugar.

Around 60 % of people in Switzerland say they still regularly have breakfast at home. Nothing beats bread and jam with coffee, followed by yogurt, muesli and fruit. A good mid-morning snack is all the more important for those people who skip breakfast at home.

An all-round good mid-morning snack

A good mid-morning snack needs to be a real all-rounder. It has to make you feel full, but only until lunchtime, be healthy and taste good. A combination of milk and muesli can do all that – which is why it is so popular. There is still potential for products with modern recipes that are healthy and natural. Emmi has therefore teamed up with the successful and innovative muesli experts at German “grown-up” mymuesli. Both sides quickly discovered that the cultures in their two companies, which initially appear very different, are a good match when it comes to commitment to quality and ways of working. The decision to develop a range of products together was therefore simple.

The result is a variety of different combinations of muesli and milk to enjoy wherever you are, made from high-quality organic ingredients and no granulated sugar. The breakfast drinks are balanced blends of high-quality spelt, oats and flaxseed, milk and fruit. They are ideal to enjoy on the go. The yogurt snacks combine refreshingly tart natural yogurt with muesli – one with crisp fruity apple and cranberry granola and one with crunchy chocolate, cocoa flakes and cocoa nibs.

Local production despite cross-border collaboration

The joint mymuesli and Emmi products are available now in Switzerland from Coop. In Germany, they are sold in German retailers (EDEKA, REWE and Kaufland in selected regions), mymuesli stores and the mymuesli online shop (drinks only).

There is one big difference between the products available in Switzerland and Germany: the production location, because consumers who buy organic products often also prefer to buy regional products. mymuesli and Emmi therefore decided to further process the muesli mixes made in Germany in Switzerland and Germany. This is carried out in Emmen and at Gläserne Molkerei in Dechow – an Emmi subsidiary. The cross-border knowledge transfer within the Emmi Group means this is not a problem.

This combination shortens transport distances and ensures value creation in both countries. It also means that the products can be manufactured at German prices for the price-sensitive German market.

Product information

Emmi mymuesli Natural-Blueberry Yogurt Snack (recommended retail price: CHF 2.50)

Description:

Organic natural whole-milk yogurt (3.8 % fat in milk) with organic cereal and fruit mix

Ingredients:

Yogurt, 10 % granola crunchy (rolled oats, honey, sunflower oil), 2.8 % sunflower seeds, 2.5 % dried apple, 2.5 % dried cranberries (60 % cranberries, apple syrup)

Nutritional information (per 100 g)

Energy: 559 kJ (133 kcal)
Fat: 5.7 g
of which saturates: 2.3 g
Carbohydrates: 14 g
of which sugar: 8.6 g
Protein: 5.3 g
Salt: 0.15 g

Emmi mymuesli Natural-Chocolate Yogurt Snack (recommended retail price: CHF 2.50)

Description:

Organic natural whole-milk yogurt (3.8 % fat in milk) with organic chocolate and cereal crispies

Ingredients:

Yogurt, 12 % chocolate crunchy (oats, raw cane sugar, sunflower oil, wheat, 2.9 % milk chocolate, extruded rice, 1.4 % cocoa powder, desiccated coconut, honey, sea salt), 3.5 % white chocolate and spelt balls (sugar, cocoa butter, whole milk powder, semolina, spelt, coating agent gum arabic, sea salt), 2 % cocoa nibs

Nutritional information (per 100 g)

Energy: 589 kJ (141 kcal)
Fat: 6.6 g
of which saturates: 3.4 g
Carbohydrates: 14 g
of which sugar: 8.0 g
Protein: 5.3 g
Salt: 0.15 g

Emmi mymuesli Apple and Banana Breakfast Drink (recommended retail price: CHF 2.50)

Description:

Organic mixed milk product with fruit and cereal, 1.1% fat in milk, heat-treated, lactose-free

Ingredients:

70 % lactose-free yogurt product (pasteurised milk, lactase), water, fruit (7 % banana purée, 2 % apple purée*), agave syrup, 1.5 % cereal (oats, spelt), 0.8 % flaxseed, lemon juice concentrate, thickening agent pectin, locust bean gum; natural flavourings

Nutritional information (per 100 g)

Energy: 270 kJ (64 kcal)
Fat: 1.1 g
of which saturates: 0.2 g
Carbohydrates: 9.3 g
of which sugar: 7.3 g
Protein: 3.3 g
Salt: 0.10 g

Emmi mymuesli Strawberry and Blackberry Breakfast Drink (recommended retail price: CHF 2.50)

Description:

Organic mixed milk product with berries and cereal, 1.1% fat in milk, heat-treated, lactose-free

Ingredients:

70 % lactose-free yogurt product (pasteurised milk, lactase), water, berry purée (4 % strawberries*, 3 % blackberries, 2 % raspberries), agave syrup*, 1.5 % cereal (oats, spelt), 0.8 % flaxseed, lemon juice concentrate, thickening agent pectin, locust bean gum*; natural flavourings

Nutritional information (per 100 g)

Energy: 262 kJ (62 kcal)
Fat: 1.1 g
of which saturates: 0.5 g
Carbohydrates: 8.8 g
of which sugar: 7.4 g
Protein: 3 g
Salt: 0.10 g

Contact

Sibylle Umiker, Group Communications & IR, Head of Media Relations, +41 (0)58 227 50 66, media@emmi.com

Downloads and further information

Images

mymuesli website

About mymuesli

Friends Hubertus Bessau, Philipp Kraiss and Max Wittrock, who met at university, founded the world’s first start-up for individual organic muesli on 30 April 2007. Since then, people have been able to create their own favourite muesli from around 80 ingredients and 566 trillion possible combinations on mymuesli.com. The Passau-based company is currently active in seven countries: Germany, the UK, the Netherlands, Austria, Sweden, Switzerland and most recently France. An increasing number of mymuesli products are now also available offline – for example, in a number of supermarkets and more than 50 own mymuesli stores.

About Emmi

Emmi is the leading Swiss milk processor and one of the most innovative premium dairies in Europe. In Switzerland, the company focuses on the development, production and marketing of a full range of dairy and fresh products as well as the production, ageing and trade of mainly Swiss cheeses. Outside Switzerland, Emmi concentrates on brand concepts and specialities in established European and North American markets, and increasingly in emerging markets outside of Europe. The primary focus in fresh products is on lifestyle, convenience and health products. In the cheese business, Emmi positions itself as the leading company worldwide for Swiss cheese. Emmi’s customers are the retail trade, the hospitality and food service sector, and the food industry.

In Switzerland, the Emmi Group includes around 25 production sites of every size. Abroad, Emmi and its subsidiaries have a presence in 14 countries, seven of which have production facilities. Emmi exports products from Switzerland to around 60 countries.

In 2017, Emmi posted net sales of CHF 3,364 million and a net profit of CHF 162 million. The company employs some 6,150 staff (full-time equivalents), of which around 2,950 in Switzerland.