Emmi AG
 

Media release
 

 

New products for winter 2017
 

A different kind of Gerber Fondue

 
 

Lucerne, 28 September 2017 – Gerber is the classic among cheese fondues. First launched back in the 1960s, it is now the most popular fondue in Switzerland. This is no surprise, since it is practical and perfect every time. However, demand for fresh fondue mixes is constantly increasing.  Emmi aims to impress fondue fans with the new Gerber Mélange Maison fresh fondue. High-quality speciality cheeses and Swiss apricot brandy – which is used instead of Kirsch – give the fondue a unique taste.

 
 

Gerber ready-made fondue is well-established in Swiss food culture. This classic, which was launched back in the 1960s, owes its popularity to having a balanced flavour, its guarantee of perfection every time, its long shelf-life and being easy to store. Classic Gerber Fondue is ideal when a craving for fondue strikes.

 

However, ready-made fondues have been subject to strong competition in recent years. Demand for fresh fondue mixes has been growing increasingly.  While freshly grated cheese mixes are somewhat more time consuming to prepare, they undergo minimal preprocessing and contain no emulsifiers, making them a more natural way to enjoy cheese.

 

The Gerber fondue experts at Langnau in Emmental firmly believe that the new Mélange Maison will impress the most-demanding fresh fondue customers. The high-quality cheeses it contains support this aim: alongside tangy Le Gruyère AOP and Scharfer Maxx, Raclette ensures the mix melts perfectly. The apricot brandy in Gerber Mélange Maison gives the fondue a distinctive flavour. This high-quality brandy is made from Swiss apricots by Distillerie Diwisa in Willisau.

 

Besides white wine, spices and starch, no other ingredients are added to the freshly grated cheese. The fondue therefore contains no stabilising agents or preservatives. Unlike the classic Gerber Fondue, the cheese mix is not heated during manufacture, while the fondue experts at Gerber also guarantee a perfect result every time for this product.

 

Gerber Mélange Maison is now available in chiller cabinets at Swiss retailers. The 600 gram pack serves two.

 

 

 

About Gerber Mélange Maison

 

Ingredients: Swiss cheese (Raclette, Le Gruyère AOP, Scharfer Maxx) 58 %, white wine, water, starch, apricot brandy, spices.

 

Nutritional values (per 100 grams):

 

Energy:

1093 kJ / 263 kcal

Fat:

19 g

     of which saturates:

11 g

Carbohydrates:

2.8 g

     of which sugar:

0 g

Protein:

15 g

Salt:

1.0 g
 

 

Contact

 

Sibylle Umiker, Emmi Group Communications & IR, Head of Media Relations

T +41 58 227 50 66, e-mail: media@emmi.com
 

 

Further information

 
Gerber Mélange Maison
Gerber Website (in German and French only)
Pictures Emmi
 

 

 

About Gerber

 

Pioneers Walter Gerber and Fritz Stettler had been trying to extend the shelf life of wheels of cheese for years. In 1911, they succeeded thanks to a special process, thereby founding the Swiss processed cheese industry. This processed cheese has been available in the well-known round boxes since 1921. The highly successful, multiple award-winning Gerber processed cheese triangles were joined by GALA, a still unique fresh cheese made from double cream, in 1936. GALA is sold in semi-circular boxes and also became famous quickly throughout Switzerland.

Gerber L’Original ready-made fondue was launched in 1960, at a time when convenience foods were still almost unheard of in Europe. As the future would show, this was a wise decision, as the product became an important mainstay.

Gerberkäse AG was acquired by Emmi in 2004, and merged with two other long-standing processed cheese manufacturers, Tiger Käse AG and Zingg AG, to create the leading company in the Swiss processed cheese industry at Langnau in Emmental.

 

 

About Emmi

 

Emmi is the leading Swiss milk processor and one of the most innovative premium dairies in Europe. In Switzerland, the company focuses on the development, production and marketing of a full range of dairy and fresh products as well as the production, ageing and trade of mainly Swiss cheeses. Outside Switzerland, Emmi concentrates on brand concepts and specialities in established European and North American markets, and increasingly in emerging markets outside of Europe. The primary focus in fresh products is on lifestyle, convenience and health products. In the cheese business, Emmi positions itself as the leading company worldwide for Swiss cheese. Emmi’s customers are the retail trade, the hospitality and food service sector and the food industry.

In Switzerland, the Emmi Group includes around 25 production sites of every size. Abroad, Emmi and its subsidiaries have a presence in 13 countries, seven of which have production facilities. Emmi exports products from Switzerland to around 60 countries.

In 2016, Emmi posted net sales of CHF 3,259 million and a net profit of CHF 140 million. In the first half of 2017, it generated sales of CHF 1,600 million and a net profit of CHF 66 million. The company employs nearly 5,900 staff (full-time equivalents), of which 3,000 in Switzerland.